It
isn't easy to determine the true value of a domain name. Everyone has heard of
domain names selling for millions of dollars. However, many domain names cannot
be sold for $20. Just look at Ebay and Yahoo domain name auctions to see for yourself.
What makes one name valuable and another essentially worthless? Just looking at
the name and guessing will not help. Just because a name sounds good or looks
good doesn't mean it is valuable. We have extensively studied domain name sales
to derive an accurate, fair and dependable model of domain name sales values.
When
you purchase an appraisal, you get an EXPERT evaluation of the domain name. Our
expert appraisers will consider every aspect of the domain name to derive a value
for the domain. This method is known as the "hedonic" method. This differs from
the typically "ad hoc" methods used by other services. Our method relies on hard
data on domain name sales over
the past several months. Also, every appraisal comes with a customized web page
for the domain detailing the ranking criteria and certifying the value. Sellers
find such pages extremely valuable since they can refer potential buyers to the
page to substantiate their asking price.
We
charge less than most professional appraisal services. We charge a flat rate of
$19.95 for each appraisal. Your appraisal will be sent within 72 hours.
How
does your company assess domain names?
Most other services consider only 4 or 5 characteristics of a domain name. We
have our own proprietary statistical model that considers 10 characterizes of
a domain name to estimate its value. While we prefer to keep the specifics of
our model a secret, we can tell you that the model considers the following features:
Length of domain name Size of the market related to the domain name Probability
that the domain name will be properly spelled by customers Potential of the
domain name to be associated to site content The extension of the domain name
(e.g. .com, .net, .org) Breadth of the domain name's applicability And
several other factors.
In addition to using the mathematical model, our
expert appraisers apply their subjective judgment to every appraisal before arriving
at a final value!
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